viastore names new CFO for North American Operations

Alex Nitsche joining Grand Rapids automated material handling solutions company


Alex Nitsche
Alex Nitsche

viastore SYSTEMS, a leading material handling automation systems and software company, announced that Alex Nitsche has joined the company’s North American operations as chief financial officer. At viastore, he will be responsible for the financial strategy of the company and oversee all finance functions, including, external reporting, audit, tax, risk management, and business unit finance.

Nitsche was previously CFO with Schuler Inc., in Canton, Michigan and brings over 25 years’ of increasing experience in purchasing, logistics, accounting, and international finance to viastore.

“Alex is a results-oriented Senior International Finance Executive with extensive hands-on experience and managerial oversight of finance and accounting units,” said Tom Tobin, president and CEO of viastore systems. “His experience with industrial capital equipment and automation systems projects, combined with his previous positions with US subsidiaries of German companies give him a great understanding of our business as we look to grow our position within the automated material handling industry. We are excited to have him on board.”

Nitsche received an MBA from Capital University.

About viastore SYSTEMS - For over 40 years, viastore systems has been a leading international provider of automated material handling solutions including AS/RS (automated storage and retrieval systems) and conveyor systems, warehouse management systems software, material flow and process controls, and integrated SAP logistics solutions. The company employs over 450 people worldwide and has annual sales of over $207 Million. Learn more at

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